MARKETING - BRAND - SALES
SERVICES & SOLUTIONS
You can engage me for a Holistic Marketing Solution or use my services for an Assignment based on a defined business goal. With over 20+ years in Market Research, Sales, Distribution, Marketing and Advertising you can channelize my services to the best of your organisation needs. Incase your need is more unique, then do call me and let’s understand your requirement.
HOLISTIC MARKETING
This include a long-term partnership towards building a Brand and delivering Sales Growth. Include developing a MARKETING STRATEGY that is aligned to BUSINESS GOALS. BRAND STRATEGY to increase desirability for the brand. Fuel communication to the SALES channels to deliver more value to customers and grow the business.
MARKETING CONSULTING
This is broad canvas of services which includes some responsibilities of Brand Management, Distribution and Sales.
From Market Research to market opportunity mapping. Developing the Marketing Strategy and designing a roadmap to penetrate the market.
BRAND CREATION & MANAGEMENT
Whether its a New Brand Creation or a Brand re-positioning exercise. I would develop the entire Brand Strategy and its Brand Building Exercise. This will cover both offline and online mediums of reaching a customer. I will work towards evolving a Brand Love Story to win the heart, mind, soul and wallet of a customer. We will together appoint efficient advertising/research agencies to deliver the projects.
eCOMMERCE & DIGITAL MARKETING
The market has evolved to offer newer distribution and selling platforms like Amazon, Myntra, Nykaa, Flipkart etc. With my years of experience building eCommerce websites for brands. I will hand hold this entire project till launch.
Digital Marketing is a very effective format to reach prospects and stay connected with your customers to sell more. The medium can be very targeted to a niche, its measurable and very cost-effective. I can help you develop a simpler approach for this new evolving media. Most young digital agencies are confused, inexperienced and over-promising this medium causing lot of waste.
RETAIL FRANCHISED & DISTRIBUTION GROWTH
Worked extensively in FOUR formats of retail:
1. Trade Distributor-Retailer format
2. Modern Retail Shop-in-shop.
3. EBO/Brand outlets (Owned / Franchised), and
4. Direct Sales (including MLM).
I can help you develop a strategic approach towards developing your Retail Presence Strategy and travel with you to implement the same. Using my network of business friends in sales and distribtuion I could help you simplify your distribution network and give you enough tools to make it a win-win situation to all the associated partners.
SALES GROWTH
This is the hottest topic in a board room but the most challenging. As per my experience SALES is an OUTCOME of your Holistic Business Strategy and its Implementation success. Every element of the business, marketing, distribution, retail and brand motivations will combine together to result in a SALE.
I can connect all the DOTS of business strategy and gaps in implementation. Based on the same I can develop a Correction Strategy & Implementation plan to Boost the Sales and try to win back lost markets / customers.